Live online classes most preferred tool for learning & test prep: Report

Live online classes most preferred tool for learning & test prep: Report

Live online classes most preferred tool for learning & test prep: Report

Live online classes are now the most preferred tool for learning and test preparation among Indian students, as per a report by Gradeup research report.

The report was based on data generated from a survey of over 10,000 competitive exam students over the course of three months via email, online surveys, telephonic and personal interactions.

According to the report, while emerging technologies have led to an increase in edtech platforms, the usage and consumption of the content on these platforms still remain limited owing to gaps in existing learning mechanism and aspirant’s needs, thereby indicating the need for greater engagement to motivate students with continuous, mentored learning.

Around 70% of the students who currently rely on offline modes, would shift to online learning if given access to live online classes, with access to expert faculty being the primary reason for this shift, as per the report findings. The convenience of preparing from home, access to live classes and the cost-benefit are among the other top drivers for this shift to online classes, with 20% of total participants willing to shell out more money for access to live classes, the report said.

63% of the participants would opt for these live classes for their exam preparation, while only 29% of them would choose recorded lectures, it added.

In April, ET had reported that live streaming of classes is fast emerging as a potential monetisation tool for education technology companies like Unacademy, Vedantu, and Byju’s, helped in large measure by falling costs of mobile data.

This move mirrors trends in China, where several billion-dollar startups including VIPKid and Yuanfudao use live learning as a medium to democratize education.

Vedantu claims that it has completed more than 1.5 million hours of live tutoring on its platform “Vedantu has been witnessing around 25% month-on-month growth over the last 6 months,” said Vamsi Krishna, CEO & Co-Founder, Vedantu. The company is now looking to add more personalization through its live technology in a bid to tap into the regional and international markets.

The paid user base for online education is expected to touch 9.6 million by 2021, according to a report by KPMG in collaboration with Google. Competitive exams and test preparation are expected to be among the fastest-growing segments.

Video platforms like TikTok, BigoLive, and YouTube are also increasing its focus on educational content, ET reported in June this year. While tuition teachers are promoting math and language classes through short videos by teaching simple tricks or making entertaining videos on TikTok, BigoLive had launched education channels earlier this year.

[“source=tech”]

Blake